Professional graduate in Advertising and Public Relationships, with a solid 16-year track record in the area of ​​sales and trade marketing in different mass consumption distribution channels. Standing out for the ability to design and implement innovative strategies that boost brands at points of sale, as well as the development of effective coaching programs for sales teams. During my career, I have had the privilege of working for an international company, where I actively contributed to the creation and execution of trade and shopper marketing strategies, achieving a significant impact on the promotion and visibility of various brands in distribution channels. I have stood out for my commitment to continuous learning. Over the last 5 years, I have channeled my experience and passion for marketing into the digital field, focusing especially on creating social media strategies. As a result, I have collaborated with various companies in Central Texas, helping them achieve their marketing goals and increase their online presence significantly. Currently, I lead the marketing agency MastMedia Productions LLC as CEO, where I also direct the main project, HispanosATX, an information platform for the Hispanic community in Texas. In this position, I also serve as Senior Director and Creative Director, merging my marketing experience with my passion for creating relevant and engaging content.